Here’s our ten tips on how healthy food and beverage brands can cultivate super fans like Swifties.

For this Q&A, we’re speaking to Lujain Alhassan, intern at Chickpea Marketing. We chatted to Lujain about her current role as a Nutritionist and why she’s interested in marketing, as well as the benefits of internships.

We’re witnessing a tectonic shift in beverage preferences, with growing demand for low-alcohol and non-alcoholic drinks otherwise known as NO&LO. 

At Chickpea Marketing, we love speaking to inspirational people working in the food and drink industry. Our next interview is with Louis Bedwell, Managing Director at Mission Ventures.

As many of you may know, back in 2020, the UK Government strategy for tackling obesity imposed restrictions on the promotion of certain, high fat, salt and sugar (HFSS) food and drink products. So, how far have we come since then and have the changes in legislation made an impact?

In the ever-evolving landscape of the food and drink industry, effectively communicating the nutritional benefits of your product is crucial. However, if you want to make a claim, it’s essential that you are compliant to the Regulation. Getting your product’s nutrition and health claims right can not only inform consumers and protect them from misleading information, but can also significantly impact your brand's reputation and success. Here’s our top tips to get your nutrition and health claims right for your food and drink brand.

At Chickpea Marketing, our ethos is to nourish with purpose, so we’re speaking to a variety of inspirational people working in the food and drink industry doing just that. Our next interview is with Ellie Bain, Senior Nutritionist at Gousto.

In this era of digital dominance, there's a prevailing belief that print media has met its demise. However, contrary to popular opinion, print still holds a significant place in our media ecosystem and continues to thrive in surprising ways. Read on as we'll explore the effects of print as a medium that will always have a role in marketing.

At Chickpea Marketing, our ethos is to nourish with purpose, so we’re speaking to a variety of inspirational people working in the food and drink industry doing just that. Our next interview is with Dr Emily Prpa PhD, Award Winning Nutritionist and Science Manager at Yakult.

There is rising interest and scrutiny on ultra-processed foods (UPFs) lately due to increasing research that consumption of UPFs are linked to poor health outcomes. However, with 50% of the UK’s dietary calories coming from UPFs and confusion over the definition of a UPF, changing our diets and the way the industry processes food, change won’t happen overnight.

Social media has become an essential tool for marketing and promoting businesses of all sizes. For food and drink companies, leveraging social media platforms can be a cost-effective and efficient way to reach a wider audience, build brand awareness, and ultimately drive sales.

At Chickpea Marketing, our ethos is to nourish with purpose, so we’re going to be speaking to a variety of inspirational people working in the food and drink industry doing just that. We’re delighted to kick things off with Ali Morpeth, Registered Public Health Nutritionist and Healthy & Sustainable Diets Lead at WWF.

In recent years, the world has witnessed a significant rise in the popularity of plant-based products. With an increasing number of consumers embracing plant-based diets, brands are recognising the need to cater to this growing demand.

Every day is Earth Day. But on Saturday the 22nd April, it’s the official day to celebrate our incredible planet. So, we’re talking about greenwashing.

Being creative is an essential part of marketing or any creative role. As marketeers, we need to provide new ideas that will spice up content and copy at any given moment. However, we’ve all had those days when the creativity just isn’t flowing. Here’s my advice on what to do when this happens.

Do you have an upcoming content shoot or are considering doing so? Don’t let it overwhelm you. Here are some tips to help you make the most of the day and shoot amazing content.

The interest in Artificial Intelligence (AI) has surged recently. However, if we learn to collaborate and harness the power of Artificial Intelligence (AI) in marketing, it will make marketeers more valuable.

Have McDonald’s achieved marketing magic with their latest campaign in response to the HFSS legislation?

I’ll be speaking at the Food Matters Live Careers Event next Wednesday on the 8th February 2023.

A lot has happened over the last few years. Subsequently, our eating and drink patters are evolving constantly. But which trends are expected to take centre stage this year? Mintel recently released their global food and drink trends report for 2023 and have highlighted 4 key areas. Let’s explore these in more detail.