How is Artificial Intelligence (AI) changing the future of marketing?

The interest in Artificial Intelligence (AI) has surged recently. However, if we learn to collaborate and harness the power of Artificial Intelligence (AI) in marketing, it will make marketeers more valuable.

With the evolving world of technology and social media, marketing functions are faced with the challenging task of measuring the activity of thousands of customers across multiple metrics on a variety of platforms.

Here is where AI steps in, equipped with intelligent algorithms that can overcome the difficulties faced by having to process the mass of data that we now need to in order to be successful.

AI can be used to automate tasks and speed up typical admin tasks. It can also be used to create content and copy optimised for search engines, personalise marketing at a larger scale and provide improvements for future which human error may have missed.

In other industries, such as healthcare, AI has been used to help provide more accurate diagnosis. In cybersecurity, AI can help recognise patterns in network traffic and help keep us safe. In fact,AI may even be driving our cars in future.

Perhaps we should imagine AI as an enthusiastic assistant that wants to help boost our productivity, not take over entirely.

Besides, AI can not replicate what makes us human. Empathy, creativity, storytelling and compassion are all key skills we as marketeers must utilise as our strengths. AI is also unable to adapt to different market conditions and be flexible to changing customer preference like humans can.

My advice? As it’s likely that AI will play a huge role in business in future, learn to utilise AI tools to supercharge your marketing but remain focused on delivering meaningful, human relationships for your B2C and/or B2B customers.

Get in touch with us today to learn more.