SMART STRAINS
Provided strategic and executional marketing support, serving as a key contributor to all launch activities.
Result: Developed Healthcare Professional (HCP) marketing strategy including targeting of HCP influencers, content creation and organisation of 6 events in 6 months.
Impact: Supported content development for HCP website including creation of downloadable HCP and patient resources. Reached over 20,000 HCPs through targeted events.
SMART STRAINS
SMART STRAINS
In support of the launch, we executed tailored social content and managed day-to-day community engagement.